My brand name is ksquared,

I chose this because it refrences my name as I have two similar names with containing k's in them.

 I initially wanted to make it even more simplified from the first few designs I made on photoshop below is an example.

I created this in illustrator although I thought it didn't give the message I wanted to create with the emphasis on the k's.

For this final design, I created a white seeming streak that lightly suggests a shadow of another k letter.